OnPoint on WACH Fox: The African-American consumer market
COLUMBIA, SC (WACH) - On this week's edition of OnPoint on WACH Fox we look at the value of reaching the African-American consumer market.
African-American consumers now make up 13 percent of the U.S. population and spend more than $1 trillion every year. That's music to the ears of groups like Black Expo South which is about to mark its 20th year in Columbia this month.
The Expo is a three-day event that showcases businesses, goods and services to the African American consumer audience.
Business owners secure exhibitor booths to showcase and sell their products and services.
In addition, there are seminars, workshops, national guest speakers and national recording artists to round out the Expo experience.
This year, the SC Department of Agriculture is also partnering with Expo officials for the Taste of Columbia which celebrates local caterers, chefs, and restaurants.