After spending $2 million to build the North Main Shopping Plaza, officials are banking on the pizza joint success to help attract other businesses.
City taxpayers have lost millions of dollars in the development.
Just this year, taxpayers were forced to write off $7,000 of that money. But residents say if CiCi's helps bring other businesses to the area, it's worth it.
"I think it was well spent," says Cynthia Davis.
"A nice place like this in an area like this is always a good thing," adds Brent Bullard of Columbia. "It's the first CiCi's I've been to where they have a singing staff."
CiCi's opened Monday. When WACH Fox News stopped by Wednesday around lunch time, the pizza joint had a steady crowd.
City hopes CiCi's will salvage North Main loss - Monday, July 26, 2010 City of Columbia officials are hoping a new pizzeria opening Monday will spark development along North Main Street and help the city recover a portion of the $700,000 taxpayers were forced to write off earlier this year.