A new culture is brewing in South Carolina

COLUMBIA (WACH) -- What do you get when you combine 80 brewers, 250 types of beer and 4,000 people? It TMs the recipe for the World Beer Festival in Columbia.

People are now realizing that there are great beers available to them, says Katie Barnes, who works for Thomas Creek Brewery in Greenville.

Two years ago, Daniel Bradford brought his World Beer Festival to the Capital City. In that time, the event has doubled in attendance.

It has grown by leaps and bounds. A brewery has to be really good to compete, and we got them."

The beer scene in the state is expanding with eight sources to choose from.

The thriving industry is also adding new customers, and this weekend, it TMs expected to pour more than one million dollars into the local economy.

USATODAY picked this as one of the best beer festivals in the country, says CEO Ric Luber of the Midlands Authority for Convention, Sports and Tourism. You develop a reputation and you get a following.

The World Beer Festival is this Saturday, January 22, at the Columbia Metropolitan Convention Center.

There are two sessions: noon to 4 p.m. and 6 p.m. to 10 p.m.

Tickets at the door cost $50.