SC textile giant Milliken unveils new logo

SPARTANBURG, S.C. (AP) -- South Carolina textile giant Milliken & Co. has unveiled a new company logo and brand identity for its specialty chemicals, floor coverings and performance materials divisions.

Company spokesman Richard Dillard said Tuesday the Spartanburg company has been planning the strategy that focuses on health, safety and sustainability for more than two years.

The company's longtime chairman Roger Milliken died in December at age 95. Dillard said in January that Joe Salley would remain president and CEO of Milliken & Co., and that the company would remain privately held with a board answering to a group of family shareholders.

In February, the company said Daniel Sanders had been elected the company's non-executive chairman of the board.

Milliken & Co. employs about 9,000 workers in 50 plants in seven countries.

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