Celebrities turned designers, what's the deal?

COLUMBIA (WACH)--It seems designing has become the new pasttime for celebrities.

The latest culprit to get this "fashion bug," Lenny Kravitz.

In 2003, he founded Kravitz Design, a residential, commercial and product design company.

His new plan is to make it a lifestyle brand the same way you would see Ralph Lauren.

Let's not even begin to mention the long list of others to put their name on a pair of skinny jeans or maxi dress.

Jessica Simpson, Gwen Stefani, Justin Timberlake, Kanye West (who apparently didn't do so well at Paris Fashion Week, again), Victoria Beckham, exactly, the list goes on and on.

In this week's Fashion Talk, Janet Parker chats with Alexis King about the new "fashion foward, money machine" for celebs.