The tenth annual "Share Your Holiday" food drive begins Wednesday morning.
Harvest Hope Food Bank is working to make sure nobody goes hungry over the holidays. And this year there's great need.
The shelves at Harvest Hope are well stocked, but don't let that fool you. Warehouse operations manager Christopher Daly says it won't last long.
"The warehouse turns every three to five days," said Daly.
This year the organization is seeing a 40 percent increase in families visiting the pantry.
"It's a staggering number of folks in need. And with this current economy, and us officially being in a recession, I think those numbers are only going to go higher," said Daly.
And that means keeping the shelves full can be difficult.
"They say it all the time, hunger knows no season. Hunger never takes a vacation. The need is always there and we always need the community's support," said Daly.
Executive director Denise Holland says that's why the annual "Share Your Holiday" food drive is so important.
"This season needs to be a happy one for everyone," said Holland. "And no one should experience hunger. I urge people, please come out."
The First Baptist Church at the corner of Hampton and Marion streets is one of five locations where you can drop off your donations helping families throughout the Midlands have a very Merry Christmas.
The demand for food is high, but even greater are the hopes for this year's drive.
"Canned goods are what you can get out to people in rural distributions, they can sit on the shelf," said Daly. "It's desperate."
"I would love to see us do two to three million pounds of food," exclaimed Holland.
With your help that can happen.