COLUMBIA (WACH) --The Richland County Sheriff's Department , Budweiser and the South Carolina Hotel Restaurant and Tourism association are teaming up to help keep the streets safer.
Stand up, stand out and show your shield is a effort to have more designated drivers behind the wheel.
Designated drivers will receive bright yellow keychains and select restaurants and bars in the Columbia area will provide designated drivers with free non alcoholic beverages.
"This little thing right here can save lives. It works in Germany and we know it can work here in Columbia, South Carolina," said Richland County Sherif Leon Lott.
South Carolina ranks as one of the worst states for dui fatalities.