Daytona to get $400M facelift
Tue, 18 Jun 2013 19:05:36 GMT —
DAYTONA BEACH, Fla. (WACH/AP) -- Daytona International Speedway is getting another facelift.
Three years after a complete repaving project, the famed track is getting a revamped frontstretch that will enhance the "fan experience."
International Speedway Corp. estimates the redesign with cost about $400 million. The project is scheduled to begin July 5 and is targeted for completion in January 2016, in time for the Rolex 24 At Daytona and the Daytona 500.
Daytona International Speedway is moving forward with the redevelopment despite the Florida legsilature's decision not to kick in public funds for the project.
The redesign includes expanded entrances and a series of escalators and elevators to transport fans to three different concourse levels, each featuring spacious and strategically-placed social "neighborhoods" along the nearly mile-long frontstretch. Those 11 neighborhoods, each measuring the size of a football field, will allow fans to meet and socialize during events without ever missing any on-track action.
When the redesign is complete, Daytona will have cut its seating capacity by 46,000 seats to 101,000. The backstretch stands will be removed and wider seats will be put in on the frontstretch.
Track president Joie Chitwood III said ticket prices will not dramatically increase because of the reconstruction and some seats will actually be re-priced to be more affordable.