COLUMBIA, S.C. (WACH) - If you live or work in downtown Columbia or plan to spend any time there in the next week, something is about to get your attention.
So what's so significant about something so simple?
That's a good question.
On any given day, a rocking chair is a great way to take a load off.
But, for the next week in Columbia, it's a conversation starter about a critical issue.
"Substance use effects pretty much every family," Allison Brumfield of LRADAC said.
The annual effort is called Rock For Recovery.
For the third year in a row, LRADAC officials are setting up those rocking chairs on Columbia's Main Street to help make discussions about drug and alcohol addiction a little easier.
Over the next week, they'll be out there talking and rocking away to raise awareness and money for treatment and intervention programs.
"When you tell someone what you're doing they say 'Wow, I'm actually recovering myself,' and they've never really had the opportunity to talk about it. Or they have a family member that has gone through a treatment process," Brumfield said.
An effort like this one takes on even greater importance as the state tackles the growing opioid crisis. South Carolina lawmakers are exploring options they can put in place to fight a problem that can start as legal prescription drug use, which then spirals into abuse.
So something as simple as a rocking chair can help save a life.
"It's definitely something that resonates with people. So if they come over and talk to us about it we're able to share our knowledge and offer up any help. So then they learn about it and go 'I need to talk to my family member about this," Brumfield said. "We've even had a few counselors out here who start encouraging people to come in for assessments."
The third annual Rock for Recovery campaign will raise awareness and support for individuals and families in treatment at LRADAC, which serves Richland and Lexington Counties.
If you'd like to find out how you can support the annual effort click here.
September is National Recovery Month, so LRADAC officials will be set up with their rocking chairs along Main Street and Columbia's Vista for the next week. They plan to expand the effort to Columbia Metropolitan Airport in the near future.